Online Presence 2
According to Google, 97% of consumers use the web to search for local businesses in US – So, the vast majority of the potential customers are online!
Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.
An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.
It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your services or brand.
So here are three of the first things you need to look at when building your online marketing efforts.
Please watch next videos
In Job Hunting Chapter (OCP-A) you had already made your first approach to ONLINE PRESENCE. For this chapter you will need a class assignment that you already had made about SWOT analysis. Now is time to analyze and rewrite it.
It will be best for you if you reread all that chapter.
Click the icon ➞
-but come back to this page to continue…
It’s time for a new photoshoot!
Now that you know the basics of photography, You have two options to develop this Homework:
OPTION # 1 – (Free) Make an appointment for a photoshoot session with one of your classmates, take many photos (professional pose) and choose the best one.
OPTION # 2 – ($$$) Go to a Portrait Studio and take at least 1 very good photograph. (Ask for a Digital Copy)
Using Photoshop CS6, make it match with the design of your page and add the picture to:
- Your ABOUT PAGE or HOMEPAGE in your Professional Portfolio.
- Your LinkedIn
- Your YouTube Channel
- Your Professional Facebook
- Your Professional Twitter
- Your GitHub (if you do not have it, please GO and open it!)
LEARN ABOUT GitHub
- All other Social media you have.
Using the same image everywhere will create a corporate identity that will help you stand out as a professional Web Development.